Case Study: DialPad
On the heels of a successful four-part campaign (see below) DialPad commissioned our team to produce their first-ever Super Bowl commercial.
Dialpad, the leading Ai-Powered Customer Intelligence Platform that is changing the way the world works together, is taking viewers back in time and into the future on February 12 with its debut Big Game ad “The Good Ai” featuring 42 (yes, 42!) Ai references from the past and present.
The ad pays homage to the most pivotal moments in artificial intelligence history—and speaks to what’s to come as Ai powers the future of work. Ai fanatics, the Ai-curious, robo enthusiasts, and pop culture connoisseurs venturing on this AI easter egg hunt can get started with these clues.
See if you can spot them all in the ad:
- A cute virtual assistant on the moon
- Do you want to stay in the simulation?
- The iconic Ai test
- The OG Ai transportation
- One of the earliest AI characters, introduced in this classic 1968 film
- Check mate
- Fall in love with an Ai OS
- Robots from the future
- Mortal keychain pet
AGENCY
Creative Agency | Hybrid Design
Creative Director | Caleb Kozlowski
Senior Designer + Storyboard Artist | Nick Paff
Senior Producer | Ann Kveglis
PRODUCTION
Production Company | Bone+Gold
Producer | Rachel Dorsey
Co - Directors | Rachel Dorsey + Brandon Moore
Director of Photography | Drew Dorsey
Associate Producer | Chelsi de Cuba
1st AC | Jonathan Bowerbank
2nd AC | Theresa Wong
Gaffer | Chris Galdes
Key Grip | Todd Stoneman
BB Electric | Cyrus Amini
BB Grip | Ernie Kunze
Swing | Stephanie Stokes
Sound Operator | Mike Perez
Art Director | Peter St. Lawrence
Art Assistants | Riley Bamesberger + Devin Miller
Wardrobe Stylist | Jillian Knox
Dressers | Jessica Wybenga + Justin White
HMU | Melanie Leandro + Erica Villanueva
Production Assistants | Kait Miller + Nicholas Dorsey
Location | 1528 Webster
Location Manager | Tony Severo
POST PRODUCTION
Post Supervisor | Rachel Dorsey
Editor | Brandon Moore
Finishing Studio | Roast n' Post
Post Producer | Crystal Villamayor
Colorist | Sean Wells
Sound Design and Mix | Adam Myatt
Post Production Assistant | Rachel Valdivia
Motion Graphics Studio | Sneaky Little Sister
Post Producer | Kia Simon
Motion Graphics Artist | Rob Erto
TALENT
Lead | Syra McCarthy
Supporting Actor | Chris Morrell
Background Talent:
Terri Demartini
Kot Takahashi
Loreena Flores
Todd Sapio
Tiffany Wilson
Yuko Sato
Joseph Flores
Cindy Li
Derrick Green
Migerta Ndrepepaj
Jeffrey Vez
Scope and Approach
Long-time collaborator, Hybrid Design, brought us in to execute their concept for a 4-part campaign for Dial Pad.
An ambitious lift, this campaign was shot in one location, in one day.
Crew
Producer - Rachel Dorsey
Director - Rachel Dorsey
Technical Director - Brandon Moore
Editor - Brandon Moore
Director of Photography - Drew Dorsey
Steadicam Operator - Drew Dorsey
1st AC - Jon Bowerbank
2nd AC +Tele - Lane Genzlinger
Gaffer - Matt Stoupp
Technician - Sage Lillaheart
Technician - Michael Boomer
Sound Operator - Michael Perez
HMU - Melanie Leandro
PA - Kendra Williams
Color and Sound - Roast N’ Post
Motion Graphics - Sneaky Little Sister
CAST
Lead - Syra McCarthy
Supporting Talent - Kot Takahashi
Supporting Talent - Cindi Le
Supporting Talent - Palak Joshi
Supporting Talent - Derrick Green