Case Study | Global Campaign

Over several years, Bone+Gold was engaged and reengaged for three global campaign targeting five regions: Middle East/North Africa, Asia/Pacific, Latin America, North America, Europe. We cast, shot, edited and delivered 300+ assets representing 28 countries for each campaign. In the 2021 campaign, we shot in Russia and Thailand in addition to a US shoot with a diverse talent pool.

Our Approach:

We're known for a high touch approach. This project was no exception. 
We partnered with an internal creative director to develop the aesthetic and style. We managed casting with final client approval. We built the shooting plan, line schedule and shot list. We developed a comprehensive propping plan and managed all logistical elements including crew, gear, locations, set design etc.

We were particularly focused on cultural sensitivities, making sure that every region represented a diverse group of ages, sizes and ethnic backgrounds and that specific customs and social norms were reflected. 

The Deliverables: